“I pride myself on exceeding my clients expectations” Greg Bottle works closely with you throughout the design process and by carefully listening to your needs Greg is able to deliver a selection of conceptual watch designs to choose from that often exceed the expectations of his clients. " Being a diver I understand what I need and look for in a dive watch, so I'm driven by a passion and an obsession to create my perfect dive watch and love being involved in the whole process of watching my creation come to life ”. Īn experienced diver himself Greg understands the importance of great design and is passionate about his work. Greg Bottle is a renowned specialist in creating conceptual watch ideas and designs for the dive watch industry, including for brands like DOXA, Aquadive, Stowa, Hadley Rille and Heinrich. In late 2006 Greg was asked by DOXA to come up with a new design for what was then going to be the "Conquistador", DOXA's flag ship watch.
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In 2004 Rick approached Greg to work with them to improve website presence, produce CD catalogue content, Flash based watch manuals and custom dial graphics for their limited edition SUB watch range. And so, in 2002, Rick and the Jennys reissued the DOXA SUB – for sale ONLY on the internet! It was the internet where Rick placed his faith, where he would spread the word about DOXA. Rick felt that the traditional sales channels did not provide adequate opportunities to share the DOXA story. This is what had driven DOXA innovations such as the 8 day movement, the orange faced diving watch and the Helium Release Valve. Georges, Urs and the Jennys had been creative innovators, not willing to merely do things as they had always been done. And just as the DOXA “forefathers” had taken existing ideas and moved them in new directions, so did Rick.
While he built on DOXA’s rich history – he always had his eye on the future. But as with DOXA’s other innovators he did not live in the past. Rick was clearly cut from the same cloth as Georges Ducommun and Urs Eschle, as well as the Jenny family – he appreciated and valued the traditional watch making techniques and shared their belief in Swiss craftsmanship. But more than this, he also saw a real demand for unusual and unique design – and the DOXA SUB fit the bill in both categories. He noted, as some others had already, that there was a growing appreciation and demand for non-quartz watches.
Rick had been quietly studying the shift in the watch industry.
In 1999, Rick Marei approached the owners of DOXA (the Jenny family) with a plan to re-launch the DOXA SUB line.
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